About Us
Fraser Asset Management is a private wealth management firm serving high-net-worth individuals and families committed to preserving and growing wealth for future generations. Built on the legacy of Principal & Founder Diane Tuntland’s grandfather, David Fraser, the firm embodies the values he championed: integrity, a relentless pursuit of excellence, and deeply personalized service.
Our approach is shaped by time-tested investment principles and a profound respect for each client’s journey. We navigate today’s complex capital markets with precision, foresight, and stability.
The Founder
Diane Tuntland
Founder & Principal
Diane is a third-generation steward of a legacy defined by integrity, excellence, and personalized service - principles instilled by her grandfather, David Fraser, the iconic founder of Fraser Yachts. While Fraser made his mark as a world-renowned yacht broker, his true passion lay in capital markets. Diane inherited that passion early in life, learning the art and discipline of investing at his desk.
Today, Diane leads two firms born from that legacy. Fraser Asset Management serves high-net-worth individuals and multigenerational families, providing sophisticated investment strategies designed to preserve and grow wealth. Endowment Partners, its sister firm, works exclusively with nonprofits, foundations, and mission-driven organizations, aligning investment strategy with governance oversight and donor stewardship.
With nearly two decades of experience in portfolio management and investment strategy, Diane brings unique expertise to every client relationship. She holds her Series 65 and is the architect behind both firms’ proprietary covered call overlay strategy, an active hedging approach she has refined since her early days under her grandfather’s mentorship.
Diane is a graduate of Indiana University where she studied at the Kelley School of Business, as well as the Jacobs School of Music as a Dean’s Scholar. Diane’s journey into finance is as unique as her investment approach. As a former professional ballerina, she developed a deep sense of discipline and dedication early in life, qualities that fueled her success on stage and continue to inform her work in investment management today. Her performance resume includes the Pennsylvania Ballet, Ballet West, Indiana University Ballet Theater, Ballet Pacifica, and Donn Arden’s Jubilee. She trained with the School of American Ballet, American Ballet Theater, The Rock School, Boston Ballet, Pacific Northwest Ballet, State Street Ballet, and Ballet Pacifica. In 2001 Diane was awarded the Los Angeles Music Center’s Spotlight Award for her achievements in classical ballet.
Diane’s discipline, dedication, and competitive spirit extend to the golf course where she has earned multiple-time Club Champion titles at Santa Ana Country Club, Las Vegas Country Club, and Spanish Trail Country Club, and represented Nevada in two USGA Women’s State Team Championships and the 2017 USGA Women’s Mid-Amateur. Her win at the 2017 Southern Nevada Women’s Amateur, clinched with a final round score of 67, exemplifies the precision and perseverance she brings to her work.
Her commitment to community service and leadership began in elementary school when she joined National Charity League, a mother daughter service organization. This work continued through college as a member of the Kappa Alpha Theta sorority and following college as a member of the Junior League. Today, Diane remains highly involved in her community, serving on the UNLV Lee Business School Finance Department Advisory Board, and the Advisory Board of Nevada Ballet Theatre. She is also a proud member of Nevada Women’s Philanthropy.
Diane lives in Las Vegas with her husband, Dan, and their Bernedoodle, Fraser. Together, they are committed to service, leadership, and deep community involvement, values that shape their personal and professional lives.
702.842.2000 ext.2
